Legal
Privacy policy
Last updated: 18 September 2026
Overview
Water Purification Advice publishes editorial content, product comparisons and buyer guides. This policy explains information that may be collected when you use the site and how advertising, analytics, affiliate links and contact features can involve third-party services.
Advertising and Google
This site uses Google AdSense. Google and its advertising partners may use cookies, web beacons, IP addresses or other identifiers to deliver, measure and personalise advertising where permitted. Third parties may place and read cookies in your browser, or use similar technologies, as a result of ad serving on this site.
For more information about how Google uses data when you use sites or apps that use Google services, visit Google's partner sites information.
Consent choices in the EEA, UK and Switzerland
Where required, advertising consent is collected through a Google-certified consent management platform that supports the IAB Transparency and Consent Framework. You can review or withdraw applicable choices at any time using the control.
Cookies and similar technologies
Cookies and local storage may be used for essential site functions, consent records, advertising measurement, fraud prevention, frequency capping, personalisation where consented, and aggregate site performance. See the cookie policy for more detail.
Amazon affiliate links
This site participates in the Amazon Associates Program. Clicking an Amazon link sends you to Amazon and may include the Associates tracking tag americachoose-20. Amazon may process information under its own privacy policies.
Contact messages
If you submit the contact form, the site may store the name, email address, subject and message you provide so the enquiry can be reviewed and answered. Do not submit sensitive personal, financial or medical information.
Retention and security
Contact messages should be retained only as long as reasonably needed to handle the enquiry, maintain business records or meet legal obligations. Reasonable technical safeguards should be used, but no internet service can guarantee absolute security.
Your rights
Depending on where you live, you may have rights concerning access, correction, deletion, restriction, objection, portability or withdrawal of consent. Use the contact page to make a privacy request. Identity verification may be required before a request is fulfilled.
Children
The site is intended for a general adult audience and is not designed to collect personal information from children knowingly.
Changes
This policy may be updated as the site's services, vendors or legal requirements change. The date above identifies the current version.